One of the common areas of difficulty in both Twitter and Facebook for those marketing using Social Media is communication. We must never forget that these sites are first and foremost social media sites designed for chatting with friends, finding new friends etc.
Communicating
It is relatively easy to recruit large numbers of followers on Twitter and friends or fans in Facebook ; it is much more difficult to sell to these lists.
• You must talk to these people as a person and on a wide variety of subjects. You will not make friends by only talking about your niche.
• You must provide consistent high value posts. These may be tips but more likely need to be gifts and quality gifts at that. You must always exceed expectations never disappoint.
• Your generosity is designed not only to gain their trust and look forward to your next post but also to make their friends start following you or ask for your friendship. When you reach this point you know you have it cracked- however it does not come without hard work.
• Instead of just using automatic following software use the search function in either medium. Look for popular strings and pose a question or make a controversial observation. You will immediately get into conversations.
• Post questions – these go to your whole following and someone will respond. On Facebook always respond to any posting on your wall or any comment on your posts. When browsing tweets if you see questions answer them. It may take a little research but it’s worth it.
Taking steps toward Selling.
If possible never sell or post an affiliate link on either Facebook or Twitter. That must be reserved for something really big or urgent. Better to always send people to a FREE gift and opt in page, and on the Thankyou page suggest they may like to consider your promotion before receiving the high value gift.
An alternative is to send them to a review site or better still a video review site where you review the product honestly with clickable links after opt in to the sales page.
Conclusion
Always remember you’re a real person and so are they. Remember that they are on Facebook and Twitter because they want to socialise not to be sold goods. They will however readily accept your advice once they have become your friend and learnt to trust you. You will then become the expert as you are working hard on the subject while it is an interest or hobby to them.
You may well be able to automate the process down the line but certainly during at least a month after people have joined you they need very careful nurturing
In this way you can quickly grow very targeted lists within your Groups and provided they are cared for properly they prove extremely responsive.