Go Daddy

Saturday, 27 February 2010

How 5 Top Companies win with TWITTER by Adam Schoenfeld

Last week at Social Media Breakfast, I learned that AT&T has 15 Customer service reps and a full-time analyst dedicated to Twitter. This got me thinking about how businesses organize, scale and manage a large Twitter presence. I looked at 5 case studies for 5 different approaches:
1.) Organize by Customer Services Reps: AT&T

ATT TwitterAT&T sends ~1,000 tweets per day per rep (15 full-time customer care reps). They have 14 Twitter Accounts for service plus a handful of content specific accounts (e.g. @ATTNews, @ATTmusic, @BizSolutions). Each customer service rep has a personalized account with the rep’s photo and bio. They add new Twitter accounts for each new customer service rep. (We previously talked about how brands use Twitter for customer service)
Others Examples: Comcast, Charter
2.) Organize by Product Group/Business Unit: Microsoft

Microsoft organizes and scales Twitter by product or business unit. This strategy helps Microsoft target content and messaging to the unique audiences across a broad range of product groups. You’ll see a very different approach if you follow XBox vs. Office vs. Sharepoint, matching the diverse audiences.
Other Examples: Intuit, Oracle, Cisco, Dell
3.) Organize by Store Location or Geography: Whole Foods

Whole Foods TwitterWhole Foods has a massive Twitter presence with more than 200 total handles. These accounts are organized by city and store locations. Whole Foods also maintains one central account which has over 1.7M followers. Given the local nature of their business, Whole Foods can cater content specifically to local customers. I suspect we’ll see the approach as other retailers and restaurants scale on Twitter.
Other examples: Four Seasons Hotels
4.) Organize by Content Type: BuddyTV

Buddy TV TwitterAlthough BuddyTV is considerably smaller than the other case studies, they have a large and highly effective Twitter presence. BuddyTV has 18 accounts, each with a unique content focus for a single TV show. They also have one central account for general TV related updates (@BuddyTV).
5.) Put the Entire Company to Work: Best Buy

BestBuy Twelpforce TwitterWith their unique (and well publicized) Twelpforce initiative, BestBuy basically put the entire company to work on Twitter. The company is represented by 2,000+ employees. Each employee tweets for themselves, but also uses the channel to connect with customers, answer questions, and help solve problems. Best Buy even publicized the initiative with TV spots.

Adam Schoenfeld is the CEO and co-founder at 20 Decibels in Seattle. 20 Decibels is the Twitter campaign management and analytics solution that social media professionals have been asking for. Follow 20 Decibels on Twitter here.

Twitter and Big Business

By and large big business has not cottoned on to the use of Social Media in general and Twitter in particular. There are some businesses, for example, Dell computers who fully appreciate the power of Twitter and have thrown a considerable staff resource at it. Well, I here you say, "they would because they are in IT and Twitter is sort of IT because it's on the internet".

Well, Social Media and Twitter are not IT they are communications in the broadest sense and a large part of business communication is marketing and sales. The beauty of Twitter is that it can be targeted, is immediate, and best of all, it is free. You can actually measure its effect unlike advertising outside of the internet.
If you are in a large business and not using Social Media Marketing techniques including Twitter, I suggest you start tomorrow by appointing a Social Media expert. Your IT department and marketers cannot do it without training.

Monday, 22 February 2010


I saw some numbers today which indicated that total advertising on the Web now exceeded the totals from TV and Radio advertising. This has changed in a matter of a couple of years. Within internet marketing the use of advertising like google adwords have increased in many areas from 1 cent per click to often many dollars! One social media area which has doubled in size in only two years i.e. Facebook now has 400 million users. Facebook advertising is only about 20% of the advertising on Google and presents a huge opportunity for expansion,

David Blair

PS check out my website at http://thetwittermaster.com

Friday, 19 February 2010

Twitter for Business

I hope you have been considering how embracing Social Media marketing across your business, is likely to produce higher levels of market penetration for your services or products. We are all too well aware that the scatter gun approach that unfortunately traditional marketing and advertising has become in the 21st century can be both too expensive and unreliable.
TV and radio advertising once extremely effective can no longer guarantee anything but a minority audience. The plethora of new channels and stations has divided and bored the audience and viewing figures are at an all time low. In addition the way we all watch TV has changed many of us planning our viewing in such a way that eliminates the need to sit through commercials.
Newspapers are taking a different position in our lives with free morning and evening papers available in our different localities, to be quickly scanned during the commute but discarded on the train or bus. The Sunday papers now the backbone of weekly review. Magazines and Journals often that full of advertising that it has become self defeating.
As never before it has become essential to hunt out potential customers. Social Media marketing in general and Twitter in particular have become essential tools in this search. Any business ignoring this important development is putting future growth at risk.

David Blair

PS. visit my site http://thetwittermaster.com

Tuesday, 9 February 2010

Twitter Demystified For Business Users By Nancy C McCord

Twitter is the current top "hot property" on the Web, but its popularity and how to use it has mystified many business owners. Many people think that they want to, or should be using Twitter, but simply do not understand the platform, its use, or its place in building web exposure. This article will demystify Twitter and help you to learn how to use it in the workplace and to promote your business.

First, I have to say that I had been confused on how to use Twitter to benefit my own business until I downloaded TweetDeck. TweetDeck is a desktop application that allows you to review and post status updates on Twitter and Facebook simultaneously. I consider it a "must have" application for anyone who wants to make sense of Twitter. TweetDeck allows you to sort the people you follow on Twitter into groups, allows you to limit the number of Tweets (Twitter micro posts) to be shown at any one time, and also allows you to remove all Tweets you have seen with one click. Additionally, using TweetDeck, finally a Twitter search on a topic makes sense.

Since using TweetDeck, I have had a much better Twitter experience. As a Twitter newbie, visiting your own Twitter home page is intimidating; it consists of post after post from people who you are following, who you may not know much about, and it just seems like a huge volume of content. To get started effectively first group the people who actually have something interesting to say on TweetDeck and voila, you have a powerful tool that keeps you at the forefront of what is happening in your industry and on the Web.

So how do you get started with Twitter? Well the first thing is to start on Twitter yourself to understand what you like to read, who you like to follow, and to clearly identify what you like about Twitter. For me, it boils down to this: I like to follow people in my industry who say something of value, who provide a link to a new application or point me to an interesting new article, video, or blog site that I should review but may have never have found myself. Based on what I like, and the people who I find interesting to read, I now write my Twitter posts using this same formula to grow my own Twitter audience.

What I also like about Twitter is that the people who I follow also know how to show their true personality in their Tweets. Ye,s I do like to know what Danny Sullivan (famous search engine marketing guru) ate for lunch, but better yet is the link to the video he thought was funny. I love following Ashton Kutcher (movie star married to Demi Moore who just hit 1 million Twitter followers in April). Man, that guy is really funny and is having a ball with Twitter. His posts are great and he has just earned the status of the user with the most followers. This is why you can't hire someone to "Ghost Twitter" for you. It's about showing the real you - you can't fake that!

So how can you use Twitter for business? Twitter is an excellent tool for linking and this is the real value for businesses. By using Twitter to point people to content on your website, articles you have written either on or off your website, or by linking to a service you want to highlight, you drive traffic. On top of that, Google actually indexes Twitter and so your Twitter page can appear in the organic search results so make sure your bio is well thought out. Don't waste time using Twitter to point to blog posts, use TwitterFeed to post your blog posts directly onto Twitter. If you have a blog or website, you'll get new Twitter followers by posting your TwitterFeed right onto your web pages. People who may not have known your Twitter ID can simply click the bottom "follow me link" and start following you on Twitter.

What's important to be successful in using Twitter is to identify what you personally like about this new media and then deliver the same type of things that you like back to your own followers - work to provide value not drivel! So you've got to play with Twitter and learn how to use it first before you can really become successful with it for your business.

So how do you get followers? Well, I started by following everyone (who I found by doing a Twitter search) who had the last name McCord. Then I searched for web design, search engine optimization, and pay per click. Any site profile that looked good, I clicked to follow the writer. It was that easy. Many times people who you follow yourself will choose to follow you. That's how you initially build up your Twitter base. Over time you will start to identify your "Twitter voice" and refine the type of Twitter presence you want to have by changing your content style and the things that you Tweet about. As you refine your presence, you will build a following.

Another cool Twitter use is that you can reply to any of your followers by simply putting an @ in front of their Twitter ID. For example to send something to my attention use @mccordweb at the very front of your Twitter posting and click enter. Just remember that this post is seen by all followers on my site and on your Twitter site. If you need a more private exchange, go to the direct message link on the Twitter.com site and select a follower by Twitter ID name and send your message from there. This note will be private. If you are using TweetDeck you can click on a follower's Twitter ID icon and then select to send a direct message or @reply to them. TweetDeck will automatically insert the correct syntax for you in the Tweet.

For many businesses the ability for users to communicate with top management using Twitter is an invaluable resource. This one-to-one exchange allows a company principal to keep tabs on customer viewpoints, concerns, and interests. As a Twitter reply or direct mail does not use email and does not require a response, this is a great way to tap into social networking to test new ideas and to ask for user feedback. For example, if you have a new software product ask your Twitter followers for feedback on a specific feature, or provide a link to your beta version for their testing.

How you use Twitter is all about your personal business needs. The best advice that I can offer to you is that you need to use Twitter a bit yourself first to understand the medium and to find out what you like to read best using Twitter. Then, create your own Twitter network sharing information that you find interesting and have some fun.

Currently I am following 204 people and 183 people are following me on Twitter. Personally I find Twitter great fun and a very cool way to find out first what's happening in the world before you see it on TV, read it on the Web, or see it in the newspaper. That's the real power of Twitter; you share, you find out, and you know, all by a person-to-person exchange of information.

For those of you clicking in from my e-newsletter the rest of the content on Twitter applications and uses follows.

Below are some of the Twitter applications that I like and use regularly for my business.

Twuffer - I love this one, it is a Twitter post scheduler. Some people feel that Twuffer defeats the immediacy of Twitter posts or Tweets, but I like it as I will schedule Tweets on days that I am not blogging to keep my followers advised of things I find important. It is easy to use, allows you to Tweet ahead, and lets you select a posting schedule by day and time. If you are pushing content on a service or product this is an excellent tool to use. Set your Tweets up one week or one month at a time and feed your content to readers in addition to your regular Tweets. Make sure to use http://www.TinyUrl.com to change any long URLs you point to in the Tweet to a Twitter-friendly short version to save space.

Twitter Feed - This is another one of my top favorites. TwitterFeed allows me to show my blog posts from "The Web Authority" directly onto Twitter. It also allows me to post my Tweets back on my blog (by installing a widget) in my blog template - very cool cross interaction! I pick up many Twitter followers with this technique. Readers come to visit my blog and then choose to follow me on Twitter.

Twitter Grader - This one is a vanity application that allows you to see where you stack up against other Twitter users. Twitter Grader measures the power of a Twitter user based on followers, number of updates, and posting frequency.

TweetBeep - With this application, you can manage your online Twitter reputation. Alerts will be emailed to you whenever a Twitter user Tweets about your business, name, or domain. You select the alert criteria and what to watch for using TweetBeep. This is great for a business that is concerned about branding and online identity. PR professionals should make sure to use this tool to watch for comments about their clients.

Twitoria - Clean up your Twitter followers by finding out which people never use Twitter or post infrequently so you can delete them right from the Twitoria interface.

Qwitter - If you want to know when someone stops following you, sign up for this service. Actually, this can be an excellent tool to find out what a reader hated that you posted about and caused them to "chop" you, so you can fine tune your message. If you get a flood of drops after a Tweet, it allows you to learn that people don't like a certain type of Tweet - instant feedback at an anonymous level!

One big thing about Twitter that I have not even mentioned yet but is actually one of Twitter's best features is the ability to text-in Tweets from your mobile phone. Although you can't easily link to great content typically on the fly like this, the ability to connect with others without being tethered to a computer is an opportunity to show the "real you". Maybe your followers do want to know what you are eating for lunch or about a seminar you just attended, just be kind and don't vomit out Twitter spam using your Blackberry on meaningless drivel.

You can easily set up the ability to receive text messages from your Twitter account to your cell or Blackberry, but be careful as you may be inundated if you have a large following. I would recommend receiving Twitter updates via text message to your cell only from a small group. For example if you have a project team, set up a Twitter account for each member to allow them to post just to this small unique circle of team members. The value to track and interact with each other at anytime and anywhere using Twitter by computer or by cell phone adds real value for work groups and teams - particularly team managers. Twitter even allows you to make this type of group private.

Another feature of Twitter is the ability to add hashtags in front of keywords in your Tweets to help with sorting to allow others to find your important content. For example if you wanted to Tweet about a recent earthquake in LA you would use #laearthquake in the front of your Tweet. By using hashtags you enable Twitter to return your information for topic searches on newsworthy Tweets. You can visit Hashtags.org for more information on the current hot hashtags that are in use for today so you can follow, add to the topic, or create your own. For example in Twitter World, Fridays are the day you post with #followfriday and enter in the Twitter IDs you want to recommend to others. You would be amazed at the cool new people you can follow and interact with from recommendations of the people you follow.

In conclusion, Twitter is one of the hottest new mediums to arrive on the Internet scene since Facebook. Although it is not exactly "new", Twitter has just recently become very high profile. If you are in business, Twitter definitely warrants your attention. Not only is it a very smart new tool to use in your marketing arsenal, but I think that the more you use it you will grow to love it and find it fun to use. The ways that you can use Twitter are endless: for teams, for family members, for business networking, to stay at the forefront of news, to promote yourself and your services, and to just have fun connecting with others online. Just remember you can't really make sense of Twitter for business without using TweetDeck or another similar aggregating and sorting application. Thanks for reading, see you on Twitter, you can reach me at @mccordweb or visit me at www.Twitter.com/mccordweb.

Nancy McCord is an expert in the field of search engine marketing and Web visibility. She is the owner of McCord Web Services LLC based in the Washington DC area. Her firm provides web content writing, blog writing services, webmaster services, web design, and Internet marketing services. You can find out more about the services that she provides at http://www.McCordWeb.com.

Article Source: http://EzineArticles.com/?expert=Nancy_C_McCord

Wednesday, 3 February 2010

Twitter for Business

I hope you sat back last night and considered my question of how it could be of use in your business. Imagine if you had a product which would cure a poor golf swing - a video or book or something?
You can search on twitter and instantly find the people who are discussing a bad golf swing, which would enable you in real time to approach them with the solution. What this means is that out of the millions out there you have identified a small number of people who need your product now! Now how useful it that!
try and apply the same thinking to your product or service.

David Blair

PS take a look at my website http://thetwittermaster.com

Tuesday, 2 February 2010

Twitter for Business

I thought I'd start a new blog because I have recently seen too many negative posts on various Blogs and Forums. Just because nobody over 35 really understands what Twitter is for, or even ever will believe that people love it doesn't mean it can't be effectively used for business. If you examine what the under 25's use it for you will start to understand why it could be useful in your business.
It is the instant realtime nature of Tweets that makes it important. There is no faster way of communicating news right around the planet. If you log into Twitter, the tweets you are looking at are likely to be less than a minute old.You should now sit back and ask yourself whty would that be useful in my business?