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Sunday, 3 October 2010

Featured Story How NPR Is Leveraging the Twitter Generation [STATS]

NPR has just released a fascinating set of stats about its Twitter followers, including information about how much they click through, how they get their news, how they interact with content and even how old they are.

In a survey of more than 10,000 respondents, NPR found that its Twitter (Twitter) followers are younger, more connected to the social web, and more likely to access content through digital platforms such as NPR’s website, podcasts, mobile apps and more.

NPR has more than one Twitter account; its survey found that most respondents followed between two and five NPR accounts, including topical account, show-specific accounts and on-air staff accounts.

The data on age is hardly surprising. The median age of an NPR Twitter follower is 35 — around 15 years younger than the average NPR radio listener. This lines up with data we recently found about other traditional news media; the average Facebook (Facebook) user reading and “liking” content on a news website is two decades younger than the average print newspaper subscriber.

Not to put too fine a point on it, the future of news media lies in successful integration of social media to get the attention (and click-throughs) of a younger generation — a generation whose news needs are vastly different than those of the generations that preceded it.

Of NPR’s Twitter followers, the majority (67%) still do listen to NPR on the radio. But the other ways they access NPR’s content are indicative of a growing trend:

Of survey respondents, 59% said they use NPR.org, 39% listen to NPR’s podcasts, around half use an NPR mobile app and 28% say they access NPR via Facebook. All told, 77% of NPR’s Twitter followers said they get all or most of their news online.

And Twitter followers are more likely to expect breaking news, too, likely because of the real-time nature of the medium.

What do you think of NPR’s stats? Do you use Twitter to follow and access news? What about mobile apps or podcasts — do you find those media useful when produced by a mainstream news organization? Let us know what you think in the comments.

Social Media Newsletter 30 September 2010


In this note I want to deal with automation and outsourcing of
Twitter.Twitter really does lend itself to automation.In order to
generate a lot of traffic quickly on Twitter it is preferable to
have a number of accounts.However you will rapidly learn that managing,
updating and growing more than one account is no fun whatsoever and
is extremely time consuming.

Up to the 31st of August there were lots of extremely good products
that either automatically tweeted ( The Excellent FeedMyTweeter a
case in point) or automatically managed the following and
unfollowing process (Hummingbird2 and TweetAdder, two of many)

However from September 1st Twitter altered the rules and most of
these programs became redundant over night.Now any program needs to
be fully approved by Twitter or must operate as a person would. The
new requirement from Twitter is OAuth security encryption.

Current Options

Marketmetweet(now renamed MarketmeSuite) http://bit.ly/marketme-tweet

This excellent software can be used with unlimited accounts across
multiple computers, schedules tweets,manages twitter,has location
targetting (very useful for local business targeting)allows
facebook  and Pingfm integration.It has 2 unique features Brand
Management(every tweet you send is branded discreetly with a link
back to your website) and BlogMe ( a FREE Premium website)

TweetAdder 3.0                         http://tinyurl.com/tweetadder3

This is also excellent software and can be used with multiple
accounts and has automated following and unfollowing, automated
tweets etc, It does not run on the Twitter API but posts via the
web as though it was human.

Tweet Attacks Pro                 http://tinyurl.com/tweetattackspro

This software is interesting as it appears to be a product designed
in the Philippines( a foretaste of life to come?) It efficiently
does what the other two do at similar cost.like TweetAdder it
operates outside the Twitter API.


Currently these are the best out there and I would probably lean
towards Market Me Tweet because it looks great on screen and is a
joy to use and it has the personal branding feature which in my
experience is unique.TweetAdder is the tried and trusted Pro with 5
years experience in the market.

However the newbie Tweet Attacks comes with the most amazing
upsell! This upsell called Tweet Attacks AC is an amazing program
which generates new Twitter Accounts automatically and when I say
automatically I mean automatically.It has, it would appear all
angles covered. From either its own list of names or any you choose
to put forward, it spins the list to generate as many different
account names as you want.It suggests using a new proxy for every
10 accounts per day otherwise Twitter will take you down and also
suggests how you can generate an unlimited supply of unique free
email addresses that twitter needs for each new account.It even
randomises backgrounds and supplies photos.So if it's 10, 100,1000
or 10000 new accounts you want. It supplies at the touch of a

I was going to talk about outsourcing but Tweet Attacks outsources
the outsourcer. You can also outsource these operations at say $20
per month (to the Philippine, where else? They are the best
cultural fit) through someone like elance.


Well that has blown me away! I'm so excited! Ever time I talk about
these applications and they are all genuinely good it brings back
the rush I experienced when it first dawned on me what Tweet
Attacks AC exactly could do.

I very much hope this to be a two way process and I will be happy
to post your comments or input on future communications. Please
write to me on davidhblair@btopenworld.com.

Alternatively I have a blog http://thetwittermaster.blogspot.com/
where I welcome participation by all comers