I hope you sat back last night and considered my question of how it could be of use in your business. Imagine if you had a product which would cure a poor golf swing - a video or book or something?
You can search on twitter and instantly find the people who are discussing a bad golf swing, which would enable you in real time to approach them with the solution. What this means is that out of the millions out there you have identified a small number of people who need your product now! Now how useful it that!
try and apply the same thinking to your product or service.
PS take a look at my website http://thetwittermaster.com